Automotive Trends

2012 Volkswagen Passat appraisal

2012-01-25T22:44:00.000-08:00

Wellbeing

The 2012 Passat has been named a Top Safety Pick by the indemnity Institute for Highway Safety. To make the award, a vehicle must take delivery of the top score of Good in front, side, rear and overturn crash tests. The midsize sedan also conventional five-star safeties score from the National Highway Traffic Safety Administration. The Passat earn the top score of five stars in frontal and side crash tests and four out of five stars in rollover collide tests.

Most Fastest Car - Shelby Supercars

2012-01-25T03:31:00.000-08:00

Shelby SuperCars Inc. (SSC) is an American automobile manufacturer founded in 1998 by owner Jerod Shelby (no relation to car designer Carroll Shelby). The company is base in West Richland, close to the Tri-Cities, Washington and specializes in the production of supercars.

They built the SSC Aero, equipped by means of a twin turbocharged pushrod engined V8s. Its turbocharged 6.35 litres (388 cu in) V8 produce 1,287 bhp (960 kW; 1,305 PS), which make it the most powerful manufacture car in the world, beating the Bugatti Veyron's 987 bhp (736 kW; 1,001 PS). On September 13, 2007, the "Ultimate Aero" took the name of fastest production car from the Bugatti Veyron, which has since been domestic by the Bugatti Veyron Super Sport. The final Aero has a top speed of 414 km/h (257 mph).

Fiat ad plays on severity subject far-reaching Italy

2012-01-23T23:37:00.000-08:00

Fiat rolled out an thoughtful 90-second video for its new Panda minicar on the internet meant at tapping into the severity zeitgeist.The ad showcase Fiat's contentious plan to make its factory additional spirited during Italy's current monetary crisis.

It is set at Fiat's Pomigliano car plant near Naples, one of Italy's poorest areas. Fiat has just transfer Panda production to the place from its Tychy, Poland, factory. Shots of personnel assemble a car at Pomigliano are splice with scene of Naples-area without a job, underscore Fiat's plan to use 20 billion euros to modernize its Italian factories in swap for more flexible working conditions, such as shorter coffee breaks.

Workers at Pomigliano voted to believe those conditions.

The ad's themes mirror the challenges faced by Prime Minister Mario Monti's government as it begins talks about reform a rigid labor market, a key part of Monti's "Save Italy" agenda designed to rescue the country from a European debt crisis.

The Italian-language ad plays more like a political manifesto than a TV spot advertising cars, but has been created for the launch of the new Panda across Italian dealer this week.

"We can decide which Italy to be," says the ad, which in progress running on Italian television on Sunday. "It's time to make your mind up whether we want to be ourselves, or to be what others think we are."

The Fiat commercial is modelled on the gritty 2011 "Made in Detroit" ad for Chrysler starring rapper Eminem, which captured hearts and viewers when it was played at the Superbowl, one of U.S. television's biggest events.The ad which has collected 14 million YouTube views with its emotional storyline of a U.S. auto industry stressed to get back on its feet.

Fiat brand chief Olivier Francois was accountable for the award-winning Detroit ad. While Francois' advertising touch has proved sure in the past, Fiat's often bitter move violently to get unions on board with its efficiency drive has brought sharp disparagement in Italy.On Monday, truckers blocked roads throughout Italy and taxi drivers resume a strike as opposition mounted to government efforts to deregulate protected sectors of the economy.